By Jennifer Selgrath
“Capes on everybody, it's time for some #OceanOptimism!"
At her IMCC plenary talk last month, Project Seahorse co-founder Dr. Heather Koldewey encouraged everyone in attendance to think about what kind of super hero we want to be. As marine conservationists, she said, we should always think about our scientific work in terms of how it changes the world for the better. Now more than ever, we need to get on with conservation.
Just as importantly, however, we need to communicate our successes. We need to share our stories with the world. Because, as Dr. Koldewey pointed out, the media’s coverage of ocean conservation focuses almost exclusively on the negative. In her talk she drew a parallel between media coverage of human health and coverage of the health of our ocean. In the headlines of stories about cancer and other serious diseases, for example, positive words like “hope” and “cure” are common. Not so with stories about ocean conservation. The headlines tend to be doom-and-gloom.
The problem with that, she said, is that “scary messages without solutions don't motivate people!" What motivates people is hope.
Which is why, just in time for World Ocean Day in June 2014, Dr. Koldewey and her colleagues launched the Twitter hashtag #oceanoptimism to highlight all that is going right with marine conservation and encourage the wider public to get involved. To date, over 1.8 million twitter users have been reached with inspiring stories of hope and change.
Dr. Koldewey shared a few of them in her speech.
She talked about iSeahorse, our program that turns seahorse enthusiasts into citizen scientists and the data they collect into conservation action.
Another was Net-Works, a project she oversees in her role as the head of the Zoological Society of London’s Global Conservation Programmes. An innovative public-private initiative with floor tile manufacturer Interface, Net-Works turns old and worn-out fishing nets into eco-friendly carpets. You can watch a short video about it here.
This program has a special place in my heart because they collect nets in many of the fishing villages where I do research. I feel full of optimism watching how this program is helping to reduce ‘ghost fishing’ — where abandoned nets float in the ocean, inadvertently catching and drowning sea life. It does this by repurposing discarded nets, bringing a sustainable source of revenue to the impoverished communities, and creating community-based banking programs. To date the program has converted 40 metric tons of fishing nets into carpet.
She also spoke about Project Ocean, an awareness-raising campaign with Selfridges that marries marine conservation with high fashion. Selfridges has eliminated shark by-products from their beauty line, stopped selling endangered fish in their food court, and had fashion models wearing balloons to look like plankton all to encourage consumers to make their shopping habits more sustainable.
There are many, many more examples. Just search Twitter using #OceanOptimism. And please share your stories, too!
Jennifer Selgrath (@JennySelgrath) is a PhD student with Project Seahorse.